SEO Insights & Strategy

SEO that compounds.
Ideas that last.

Practical SEO strategy, AEO frameworks, and technical deep-dives — written for the people actually doing the work, not the ones selling a course about it.

Content Strategy· 21 Mar 2026 · 9 min read

Content Pruning, Refresh, and Authority Recovery

[rr_takeaway]Your key insight here[/rr_takeaway] Most websites do not suffer from a lack of content. They struggle with an accumulation of pages published at different times, for different intents, without a…

2 articles in Blog

Blog · 8 min read

How to Qualify Websites for High-Authority Links and Brand Mentions

A Strategic Framework Beyond DR and Traffic Metrics Identifying websites for outreach is no longer the difficult part of authority building. The…

Rishi Asthana · 17 Dec 2025

Blog · 6 min read

Traffic Recovery for Manya Group (Delhi) After a Major Google Update

When Manya Group, a well-known multi-location EdTech organisation in Delhi, reached out, they were trying to understand a sudden and serious drop…

Rishi Asthana · 4 Dec 2025

What we write about

Deep expertise across every SEO discipline.

AEO & AI Search

How to get cited in AI overviews, optimise for ChatGPT and Perplexity, and build schema that AI systems understand.

Core Web Vitals, crawl architecture, JavaScript SEO, site migrations, and the technical signals that actually move rankings.

Local & Multi-Location

Map pack strategy, Google Business Profile, local schema, citation building, and multi-location content frameworks.

Full-funnel keyword architecture, programmatic SEO, competitor alternatives, and pipeline attribution for B2B.

Agency & White Label

How to scale SEO delivery, white-label operations, client reporting, and building an SEO-led agency offering.

Topical authority, entity SEO, content architecture, and building organic assets that compound over time.