Control what people
find when they search you.
What people find when they search for you decides whether they trust you: before a meeting, a deal, a hire or a purchase. One negative result on page one can cost you more business than a whole marketing campaign brings in. We help you shape what they see, pushing down what shouldn't rank and building what should, so your own story is the one search engines and AI tell.
Maya Rowe helps founder-led companies fix operations before they scale: hiring plans, reporting and the first finance team.
- Maya Rowe – LinkedIn
- Interview: How Maya Rowe rebuilt her firm – Business Weekly
- Maya Rowe Consulting reviews ★ 4.8 (61)
One result on page one can define your whole brand
Knowing how results earn and keep their place on page one is what separates real reputation management from window dressing. Most negative results aren't there because they're true. They're there because they sit on strong sites, get linked to and are well optimized.
Why negative results rank so well
Why organic results hurt more than ads
AI makes it bigger
Why reputation problems grow over time
Your search results are your first impression
Businesses with negative reviews or press
Executives and public figures
Brands protecting themselves before a crisis
Push the bad down, build the good up
Suppression: moving negative results off page one
Brand building: owning your name in search and AI
What a healthy page one for your name looks like
- The goal isn't only to remove negative results. It's to build so much strong, positive content that there's no room left on page one for anything you don't control or trust.
- A fully built page one for a company usually shows your website in positions 1 and 2, your LinkedIn company page in 3 and 4, a positive press feature in 5 and 6, a Crunchbase or similar profile in 7 and 8, and your founders' profiles in the rest. When every spot is taken by something you've shaped, there's no room for a negative result.
The page one we aim for
- companyname.com (owned): your website, with its home, about and services pages
- LinkedIn company page (owned): company overview, team, updates and followers
- Forbes or TechCrunch (earned): a founder interview or product feature in a major publication
- Crunchbase (owned): company data, funding, team and founding year
- Founder's LinkedIn (owned): name, title, posts and experience
- Glassdoor (managed): company reviews, culture and interview process
Discreet, careful and lasting
Reputation audit
We map everything that comes up on pages 1 to 3 for your brand, your key people and your products. We work out what needs to be pushed down, what can be strengthened, and what a realistic target page one looks like, given how strong the current results are. You get an honest assessment before any work starts.The plan
A clear plan showing what we'll create, where it will go, which platforms we'll optimize, and when we expect each position to change. We give realistic ranges, not promises. Timelines depend on how strong the results we're displacing are and how much positive content you already have.Creating and placing content
We create strong, positive content and place it on your own sites, in earned media and on trusted third-party platforms, coordinated to push negative results down. The AI side is handled at the same time, not as an afterthought.Monitoring and upkeep
We keep watching your search results, with alerts for new negative mentions and a monthly report on how positions are moving. Reputation work isn't a one-time project: keeping the positive presence we build takes steady, lighter ongoing work, and we set up the engagement for that.
Your reputation now lives inside AI answers
When someone asks ChatGPT, Perplexity or Google's AI Overview about your brand, they get a summary built from whatever the AI has read and decided to trust. That summary needs shaping before it shapes you.
ChatGPT and Perplexity citations
Google AI Overviews
Brand and knowledge graph
Voice assistants
What a healthy page one for your name looks like
Most businesses have never seen a page one built on purpose for their name. Here's the goal, and why each spot matters.
Your website homepage
Your own site, with a knowledge panel beside it. Everything else on page one builds around it.
LinkedIn company page
Kept up to date. A trusted profile that ranks for almost every company name.
Positive press coverage
A feature in a relevant publication: authoritative, positive and linking back to your site.
About or Team page
A second page from your own site on page one.
Founder or executive LinkedIn
Personal profiles of key people, which tie the brand to trusted individuals.
A positive review profile
Trustpilot, G2 or Clutch, with the star rating shown right in the results.
Industry directory listing
A respected directory listing tells people you've been vetted.
YouTube channel or interview
Video ranks well for brand searches and adds variety to page one.
Your blog or insights
Articles and case studies that rank for your name and related searches.
Wikipedia or Crunchbase
Both carry a lot of authority. Crunchbase ranks for almost every funded company by default.
Results depend on the brand, how often people search for it and what already exists online. This is a typical target.
Every platform that shapes how people see you
Reputation management isn't one tactic. It's coordinated work across every platform that ranks for your name.
Google Business Profile
Trustpilot, G2 and Clutch
Reddit and forums
Ripoff Report and complaint sites
News and press
Wikipedia
YouTube
Crisis repair or building ahead
Crisis reputation work
A negative article, a wave of bad reviews, a PR incident or a damaging result on page one for your name. Every day it stays up, it costs you business.
Crisis work is intensive. We audit everything that ranks for you, rank the problems by how much damage they do, and start publishing positive content on the strongest platforms right away. The first visible change usually comes within 8 to 12 weeks.
We take crisis cases selectively. We need to believe the situation is real and that the negative content doesn't reflect ongoing behavior.
8 to 12 weeks
Proactive reputation work
The best time to manage your reputation is when you don't need to. A brand with ten strong results on page one leaves almost no room for a negative story.
We build your presence on purpose: LinkedIn, press features, industry profiles, YouTube and Wikipedia where it applies, so page one becomes a collection of strong, positive content.
It costs far less than crisis work and lasts longer. Many of our longest-running reputation projects are proactive builds for executives and growing companies.
3 to 6 months, then upkeep
What reputation management can and can't do, honestly. It works by pushing negative results down with stronger positive content, not by deleting content from the web. In most cases removal isn't possible, and be wary of any firm that promises it without a specific legal basis. It doesn't involve fake reviews, fake accounts or legal threats against fair criticism. In some cases (factual errors, defamation you can prove, or the right to erasure for people in the EU and UK), legal options may exist, and we can connect you with the right lawyer. If you want someone to invent positive information, we're not the right firm.
Common reputation management questions
Usually not, and be wary of any firm that says it can. What we can do is push that content off page one by outranking it with strong, positive content. In some cases (factual errors, defamation you can prove, or the right to erasure for people in the EU and UK), legal options may exist, and we can refer you to the right lawyer. We'll tell you up front which situation you're in.
The first visible changes usually come within 8 to 12 weeks. Turning around all of page one usually takes 4 to 8 months, depending on how strong the negative results are and how much positive content already exists. People with little online presence usually see faster movement than established companies with deep-rooted negative results.
Yes. Every reputation project is strictly confidential. We never mention reputation clients in marketing, case studies or client lists without written permission, and our agreement includes confidentiality terms that cover the work itself.
Yes. Personal names are some of our most common projects, especially for executives, founders, professionals and public figures whose search results affect their business. The approach is different from company work: we focus on personal profiles, bylined articles and press features tied to your name.
ChatGPT, Perplexity and similar tools sum up what they read about a brand. If the strongest content about you is negative, they may pass along a negative summary to people who never click through to the original. Every reputation project includes AI work: building positive content in the formats and places these systems draw on when they talk about you.
PR focuses on getting positive coverage. Reputation management focuses on the search results: what shows up when someone Googles you, in what order, and what it says. They work well together but they're different. PR that ignores search can produce positive coverage that ranks below the negative result it was meant to counter.
Tell us your situation in confidence. We'll give you an honest view of what can be done and a realistic timeline for results.