Location Pages That Rank: Websites for Multi-Location Businesses
Six branches, one contact page? Here's what each location page needs, how to avoid doorway pages, and how our platform keeps every…
SEO ideas and strategy
Practical SEO advice
from 18 years of client work.
Practical SEO strategy, AI search guides and technical deep dives, written for the people doing the work, not the ones selling a course about it.
A White Label Website Platform for Agencies: Client Sites Under Your Brand
Client websites shouldn't eat your agency's Fridays. How a white label website platform works, what your clients get, and what stays yours.
A Home Service Business Website That Brings In Jobs
Homeowners call the first company that looks local and easy to reach. Here's what your website needs to be that company, and…
What a Law Firm Website Needs Behind the Scenes
Clients compare firms in a minute or two on a phone. Here's what a law firm website needs to win that minute,…
WordPress Plugins or a CMS Built for Search? An Honest Comparison
WordPress can rank well, but every search job on it depends on a plugin. Here's when to stay, when to switch, and…
What a Website Platform Built for Search and AI Looks Like
Most business websites slow down as plugins pile up. Here's what a CMS built for search and AI does on every page…
Website Migration SEO Checklist: How to Move Your Site Without Losing Rankings
Redesigning, changing platform or moving domains? This checklist covers what to do before launch, on launch day and in the weeks after,…
Is Your SEO Working? What to Track Each Month, and What to Ignore
Paying for SEO and can't tell if it works? Check non-branded clicks in Search Console and organic leads in GA4 each month,…
How Clients Choose a Law Firm Online, and What to Fix on Your Site
Prospective clients search Google, read reviews, compare two or three firm websites, ask AI assistants and then call. Here's what a law…
What we write about
Topics we cover in depth.
AEO and AI search
How to get cited in AI Overviews, optimize for ChatGPT and Perplexity, and build schema that AI tools understand.
Browse
Technical SEO
Core Web Vitals, crawling, JavaScript SEO, site migrations and the technical fixes that move rankings.
Browse
Local and multi-location
Map pack strategy, Google Business Profile, local schema, citations and content plans for businesses with many locations.
Browse
SaaS and B2B SEO
Keyword strategy for the whole funnel, programmatic SEO, competitor alternative pages and tying organic traffic to pipeline for B2B.
Browse
Agencies and white label
How to scale SEO delivery, run white-label work, report to clients and build an agency offering led by SEO.
Browse
SEO Strategy
Topic authority, brand authority, content structure and building organic assets that keep growing.
Browse