Your clients.
Your brand.
Our expertise.
We're your behind-the-scenes SEO department. Your clients get senior-led strategy and execution, and you take the credit and set the margin. We stay completely out of sight: no co-branding, no conflicts and no hidden agendas. We sign an NDA before any work starts. Our average partnership lasts three years, because it works.
Your brand on everything
No client conflict
Capacity that scales
Senior-led work
Built for your type of agency
White-label SEO looks different depending on the agency selling it. Pick your agency type for a page built around how your business works: the problems, the pitch and the partnership.
Digital marketing agencies
Web design agencies
PPC agencies
Branding agencies
Ecommerce agencies
Social media agencies
IT Companies & MSPs
Marketing consultants
Reputation management agencies
Where other white-label providers go wrong
Junior work at senior prices
How we do it: the strategist who builds the plan also oversees the work. We don't have a separate "white-label team" apart from our regular client team.
No visibility and no accountability
How we do it: we brief your account manager on every client so you can talk about the strategy with confidence, and we give you ready answers for technical questions.
Conflicts and poaching
How we do it: we sign NDAs and non-solicitation agreements with every partner as standard. Any direct contact from a client goes straight back to you, without exception.
Quality that slips as they grow
How we do it: we deliberately limit how many partners we take on so the quality stays consistent. If we're at capacity, we'll tell you instead of taking on clients we can't serve well.
Everything your client expects, under your name
Custom SEO strategy document
White-label monthly reports
Full technical work
SEO content
Link building
A direct line for your agency
Easy to start, invisible to your clients
Agency onboarding call
We learn your agency's positioning, the kinds of clients you serve, how you like reports done and the branding for every deliverable. We set up your templates and agree on how often we update you, weekly or monthly, whichever you prefer. One call is usually enough.You send us a client brief
For each new SEO client, you send a brief: their URL, goals, budget range and competitors. We handle discovery ourselves, so you don't need to relay complicated SEO questions. We ask about the client's business; you ask about their goals.We build the strategy and do the work
Audit, strategy document and execution. We keep you as involved as you like, from detailed weekly check-ins to a monthly summary call. You review the strategy document before your client sees anything, and present it as your agency's work.You present to your client
Monthly reports come to you first for review and any branding changes, and you present them under your brand. We stay invisible unless you choose to introduce us as a specialist partner. Several agencies have done that, and when it's framed well it strengthens the relationship.
Your highest-margin service, with no overhead
White-label SEO is usually the best-margin service an agency can offer: no salary, no tools budget, no hiring costs, and no management overhead beyond the client relationship you already have.
Add revenue without adding headcount
Keep clients longer
Win pitches you can't win today
Scale without operational risk
We don't publish fixed rates because every client is different. Send us a brief and we'll quote within 24 hours, with no obligation.
Why white-label SEO so often lets agencies down
Most agencies have tried a white-label SEO provider before, and most of those partnerships ended badly. Here's why, and how we're different.
The template problem
We build a custom strategy for each client. The only templates are your brand templates on the deliverables.
Slow answers
You get a direct line to the strategist, not a relay through an account manager. We reply within 4 business hours, every time.
Junior staff
The same senior strategist who scopes the project runs it. No handoff to a junior team just because white-label margins are thinner.
Conflicts
We don't take direct clients in a market where an agency partner covers that niche, and we never approach your clients. Ever.
Exactly what's delivered, every month
No vague promises. Here's exactly what an active white-label engagement includes, adjusted to its scope.
Monthly strategy memo
• Sent by the third business day of each month
• Written so a non-technical client can follow it
• Covers next month's focus
• Flags anything the client needs to decide
White-label performance report
• Your logo, colors and contact details
• GA4 and Search Console data built in
• Ranking trends for each keyword group
• A table of work done and work planned
Technical and on-page work log
• CMS changes documented with screenshots
• Developer briefs for anything that needs code access
• Schema checked with Google's Rich Results Test
• Core Web Vitals changes tracked monthly
Content
• A content brief with every piece
• Keywords worked in naturally, not stuffed
• Internal link suggestions included
• The client's brand voice guidelines followed
Link report
• Only real editorial placements
• No PBNs, link farms or paid-link schemes
• Our criteria for vetting domains, on request
• Anchor text tracked over time
Tools your clients will think you built
Use these in your own agency or share them with clients under your brand. They're free.
Master SEO Audit Template
Keyword Research Framework
Free SEO tools
Hire in-house, or partner with us?
The math on white-label vs. in-house SEO is rarely done honestly. Here it is.
| Cost | An in-house SEO manager | White-label (RR) |
|---|---|---|
| Annual salary (mid-level) | $65,000 to $90,000 | Included in the retainer |
| Payroll taxes and benefits | Another 20% to 30% | None |
| SEO tools (Ahrefs, Screaming Frog and others) | $3,000 to $8,000 a year | Included |
| Training and conferences | $2,000 to $5,000 a year | None |
| Recruiting | $8,000 to $15,000, one time | None |
| Time until they're productive | 3 to 6 months | 48 hours |
| Seniority | One person at one level | A senior strategist throughout |
| Scaling | One hire at a time | Right away |
Figures are illustrative. Your actual costs depend on your market, the seniority you hire and your tools.
We have been using RR as our white-label SEO partner for three years. Not one client has ever asked whether we do the SEO in-house. The work is excellent, the reporting is professional, the communication is fast. It is the best margin we make on any service in the agency.
Agency questions
Digital marketing agencies, PPC agencies, PR firms, branding agencies, web design studios, ecommerce agencies, social media agencies, IT companies and MSPs, marketing consultants and reputation management agencies, across the US, the UK and Australia. What they have in common isn't the type of agency but the situation: clients asking for SEO, no wish to hire in-house, and a need for a partner who does excellent work reliably and invisibly. If that sounds like you, we're probably a good fit.
We send every direct contact from your client straight back to you. We never reply to, engage with or contact your clients without your explicit instruction. It's written into our partnership agreement as a contractual obligation, not just a policy.
Yes. Agencies can use a white-labeled Clarity report to pitch or scope new SEO clients. Many partners sell it as a paid discovery step that covers their sales cost and shows the client how thorough they are before the retainer conversation.
First strategy document: 5 to 7 business days after we get the brief. Monthly reports: 5 days before the end of each month. Content: 5 to 7 days per piece. Technical briefs: within the first two weeks. We agree on timelines up front, and we don't miss them.
You send us a brief. We do the discovery ourselves and come back with a strategy document within 5 to 7 business days. You review it before anything client-facing is produced, and the first month of work starts once you approve.
We work across US, UK and Australian time zones as standard, and most partners hear back within two to four hours during their working day. We use whatever your agency prefers: Slack, email, your project management tool or your own client portal. All reports arrive in your branded templates, on your schedule.
Yes. We adapt our reports to your agency's template. Share your preferred format on the onboarding call and we'll use it for every client. If you use a Looker Studio dashboard, we can work in that too.
We work in many industries. If there's a direct overlap (same niche, same market), we tell both agencies and let them decide whether to go ahead. In 18 years it has happened twice, and both times it was handled without any problem.
Yes. NDAs and non-solicitation clauses that protect your client relationships are part of our standard partnership agreement, and we sign before any work starts. In 18 years of white-label work across the US, the UK, Australia and the UAE, our confidentiality record is spotless.
Three things. First, experience: we've been doing this since 2007, through every major Google update. Second, discretion: we're as careful as most white-label providers claim to be. We haven't had a single conflict in 18 years. Third, quality: our work looks like it was done in-house. Partners tell us their clients assume their own team does the SEO, and that's the standard we hold ourselves to.
No pitch and no commitment. Tell us about your agency, your typical clients and what you need, and we'll tell you honestly whether we're a good fit. If we're not, we'll say so.