White Label SEO for web design agencies

We fit into your process. It works best when we're brought in at the wireframe or content planning stage, before page templates are locked, so we can review URL structure, headings and internal links before those decisions get expensive to change. If you bring us in after launch, we work from the live site and give your developer a technical brief in priority order. We don't need CMS access or a separate timeline, just the brief and someone to ask technical questions.

That conversation usually happens because SEO was never part of the original project, so when the client asks "Why aren't we ranking?", there's no good answer. The fix is partly in the contract: we help you add an SEO section to your standard web proposal. Either SEO is in scope and we handle it, or it's clearly out of scope and the client signs off knowing what that means. Having that talk up front is a selling point. Clients who understand it either add the SEO budget or can't hold you responsible later if organic results don't come.

It covers URL structure and canonical tags, headings across key templates, internal linking, image optimization and alt text, a page speed and Core Web Vitals baseline, schema for the relevant page types, robots.txt and XML sitemap setup, and redirect mapping if it's a migration. For a typical 20 to 50 page site, we send back a brief in priority order within 5 business days. We mark what must be fixed before launch and what can wait for the first month of the retainer, so your developer knows what's urgent.

This comes up more often than you’d expect. Clients who’ve had bad SEO experiences are typically suspicious of three things: vague promises, slow communication, and reports they can’t understand. The SEO Clarity audit is specifically designed to address all three — it’s a concrete deliverable with a fixed price and a 5-day turnaround, and it shows them exactly what’s wrong with their current situation in plain language before asking for any retainer commitment. Most sceptical clients who go through the Clarity audit become the most engaged retainer clients, because the transparency of the process resets their expectations about what good SEO actually looks like.

Yes, and ecommerce is where a pre-launch SEO review helps most, because decisions made during the build (filtered navigation, product URLs, canonical tags on filter pages, pagination) have the biggest SEO effects later. We work with Shopify, WooCommerce and other major platforms. For WooCommerce, where most web design agencies build their stores, we have a standard checklist covering every common SEO problem in its default setup.

Local SEO is often where the return is clearest and quickest. A dentist, a law office or a restaurant that shows up in the Google Maps top three for their area can tie new customers directly to it. For small local businesses, the goal isn't national rankings; it's owning the local results for their service area. That's achievable on a modest monthly retainer, and the reporting is simple: rankings for target local searches, map pack appearances and website visits from local searches. It's one of the most concrete ROI stories in SEO, which makes it easier for you to sell and easier for the client to renew.