White Label SEO for PR agencies
You earn the coverage. We make sure it keeps working in search results, AI answers and link authority long after the news cycle moves on.
The question that shortens PR retainers
It's hard to put a number on PR. The coverage is real, but the value is hard to show. Organic rankings, referral traffic from placements and growing domain authority give you concrete answers, and they make the next retainer conversation much easier.
We've had great coverage. But what's actually changed for our business?
Coverage earns links that never get used
The campaign ends, but the ranking opportunity doesn't
Agencies that offer PR and SEO win larger retainers
Everything your client expects, under your name
Turning coverage into search authority, every time
Fully white-label, so it reads as your own work
Digital PR that earns links that move rankings
AI search, because AI tools now summarize your clients' reputation
Start with one SEO Clarity audit. We deliver it in 5 days, fully branded as yours.
Easy to start, invisible to your clients
NDA and onboarding call
We sign a mutual NDA with explicit non-solicitation covering your clients before any client information changes hands. Then one call to learn your agency's positioning, client types, reporting preferences and branding. One call is usually all it takes to get set up.You send a client brief
Share the client's URL, goals, competitors and budget range. We handle discovery ourselves, so you don't have to relay complicated SEO questions. We run the full SEO Clarity audit and send it back under your brand within 5 days.You present, your client approves, we do the work
Your account manager walks the client through the findings and the strategy, and the retainer starts. We do the work in the background: out of sight, on schedule, and to the same standard we hold under our own name.Monthly reports under your brand
Reports arrive in your template before your client call, and we brief your team on anything they need to talk about. You present and take the credit. Your client gets consistent, senior-level work every month from an agency that clearly knows what it's doing.
Your highest-margin service, with no overhead
White-label SEO is usually the best-margin service an agency can offer: no salary, no tools budget, no hiring costs, and no management overhead beyond the client relationship you already have.
Add revenue without adding headcount
Keep clients longer
Win pitches you can't win today
Scale without operational risk
"How do I know you won't approach my clients?"
It comes up in every first conversation. Here's exactly what we put in writing, and the 18-year record behind it.
NDA before anything starts
No direct contact with your clients
No conflicts
18 years, no conflicts
Frequently asked questions
Yes, and this is one of the most common misunderstandings about PR and SEO. Nofollow links from respected publications still help Google see the brand as credible on a topic. More practically, big coverage leads to secondary links: smaller sites pick up the story and link to it, often with followed links, with no outreach needed. We track those secondary links as part of the work, and that's often where the clearest SEO gains come from. The first placement earns the authority, and the follow-on coverage builds on it.
Don't pitch it as "add SEO to your PR budget." Pitch it as "get more from the PR budget you already spend." Coverage lasts longer than the news cycle suggests. A launch story in TechCrunch earns a link that can help rankings for years. A founder profile in a major business paper makes Google see the whole site as more credible. Your client is already investing in earned media; we make sure that investment keeps paying off instead of fading after the first week. That rarely meets resistance, because it's about making existing spend work harder.
A monthly coverage report is all we need. We review every placement for link value (followed or nofollow, and the publication's authority), how well it fits the client's target topics, brand mentions that help Google understand the company, and any ranking opportunities we can build on with supporting content. You don't need to turn PR results into an SEO brief. Your team sends the coverage report, and within 5 business days we send back a plan showing exactly what we'll do with each placement.
No. That's one of the real advantages of having PR and SEO under one retainer. In months with strong coverage, we build on it. In quieter months, we build the groundwork that helps future coverage land harder: related content, brand information, structured data and internal links. SEO keeps building whatever the PR calendar looks like. Some of our best months for PR agency clients are the quiet ones between campaigns, when we set things up so the next spike sticks.
We build approval into the timeline. For financial services, healthcare and legal clients, every piece of content comes with at least 5 business days for review before it's published. Each piece includes a short compliance note listing the claims it makes and anything that should be checked or qualified. If the client has a formal legal review, we can send content to your compliance team instead of the client, with your agency in the middle. In regulated industries, we write conservatively by default and avoid claims that need difficult sign-off.
Before each major PR push, we record a baseline: organic traffic, keyword rankings, domain authority and how often people search for the brand by name. After the campaign, we track new sites linking to the client, the rise in brand-name searches (a good stand-in for PR reach) and ranking changes on target terms the coverage supported. Thirty days after coverage peaks, we produce a report showing what the PR work did for organic search. For clients who have only seen PR measured by reach and impressions, that report is often the strongest proof the retainer is paying off.
Start with an SEO Clarity audit for one client: a full audit of their site, delivered in 5 days under your brand, at a fixed price with no retainer.
Fixed price, 5-day delivery, no retainer and an NDA signed first.