Migrate your site.
Keep every ranking.
You've spent years building your rankings, and a migration can wipe them out in a weekend if nobody is watching the SEO side. We watch it, so you don't have to.
Most migrations go wrong for the same reason: your developers, your designer and your SEO team each do their part, but nobody owns the result. Rankings fall through the gaps between them. We close those gaps.
Three reasons migrations wreck rankings
Every failed migration we've seen comes down to the same causes, and all three can be prevented with the right SEO oversight before the first file moves.
Missing redirects
"We launched the new site on a Friday. By Monday morning our organic traffic was down 60%. Nobody had mapped the redirects."
Nobody owns the outcome
"Everyone pointed at each other. The developer said redirects were the SEO agency's job. The SEO agency said nobody told them the URLs were changing."
No baseline before the move
"We launched and traffic looked fine, until we realized we were comparing against a holiday week. By then six weeks had passed and the damage had grown."
Tell us where you are; we'll start there
Every migration project starts with where you are in the process. Each stage has its own risks and its own fixes, and the wrong fix at the wrong time makes things worse.
Migration SEO audit
Stage 1: Haven't started yet
From $500
One time, delivered before you move a single file.
Right for you if
"We're planning a redesign, platform move or domain change in the next 2 to 3 months and want to make sure we don't lose our rankings."
A full snapshot of your rankings before the move
A complete crawl and list of every URL
The redirect map plan
An internal link audit
A risk report for your platform
A launch-day SEO checklistMigration SEO rescue
Stage 2: Migration under way
From $800
An emergency project. We step in right away.
Right for you if
"Our migration is already under way and I've just realized nobody has thought about SEO. We launch in 3 weeks."
Emergency review of the redirect map
A crawl of the staging site
SEO sign-off before launch
The most urgent problems, flagged
An SEO brief for your developers
30 days of monitoring after launchSEO-safe full migration
Stage 3: One agency for everything
From $2,500
Start to finish. One agency, fully accountable.
Right for you if
"We want one agency to own the SEO side of our migration completely, from the audit before the move to 30 days of monitoring after launch. No handoffs."
Everything in stages 1 and 2
Schema moved over and rebuilt
Content audit and consolidation
A canonical plan
Rankings compared before and after
30 days of daily monitoring
Start with the $497 Clarity reportPost-migration recovery
Stage 4: Rankings dropped after launch
From $1,500
We take ownership so you can focus on the business.
Right for you if
"We launched the new site and within days our traffic started dropping. We don't know what broke or where to start. We need someone to take ownership and fix it."
A full crawl audit after the move
Finding missing redirects
A map of broken internal links
An indexing audit
Sorting out Search Console errors
A prioritized recovery plan
Our redirect guarantee. On full migration projects, if we miss a redirect and it causes a ranking drop within 30 days of launch, we fix it at no extra cost. We take responsibility for the result.
How a safe migration works
Five phases, with one agency owning all of them. This is what it looks like when one team is responsible for the SEO side of a migration from start to finish.
Audit and baseline before the move
We record every ranking, every URL and every page's traffic and authority before a single file moves. On day 30 we compare against it. Without a baseline, you're guessing after launch.
Includes: a full site crawl, rankings for every keyword, traffic by page and a link value map.Redirect map and URL structure
Every URL that changes gets a 301 redirect, mapped, checked and tested. We also design the new URL structure to be cleaner, easier to crawl and more logical than the old one. A migration is a risk, but it's also a chance to improve your SEO.
Includes: a full redirect map, the URL structure, a canonical plan and an internal link plan.Staging site audit
Before launch, we crawl the staging site the way Google will. We test every redirect and check every meta tag and canonical. Nothing gets signed off until it passes our 40-point pre-launch checklist.
Includes: a staging crawl, redirect tests, a meta tag audit, schema checks and a robots.txt check.Launch-day oversight
We're there on launch day. We watch Search Console for crawl errors as they happen, make sure the sitemap is submitted and accepted, confirm Google is indexing the new pages, and flag anything unexpected within hours, not days.
Includes: live Search Console monitoring, sitemap submission, crawl error alerts and indexing tracking.30 days of monitoring
Daily ranking tracking against the baseline, with weekly reports showing exactly what's carried over, what's steady and what needs attention, if anything. We catch drops before they grow, not after three months.
Includes: daily ranking tracking, week-over-week traffic, Search Console error monitoring and a written weekly report.
Developers build great sites. They aren't SEO agencies.
Development agencies move sites over correctly from a technical point of view, but they make decisions every day that affect SEO, and they rarely find out until rankings drop.
| What's covered | A dev agency (no SEO oversight) | RR Web Services (SEO-safe migration) |
|---|---|---|
| Rankings baseline before the move | ✗ Not their concern | ✓ Every keyword recorded before launch |
| Redirect map | ✗ Done if asked, usually incomplete | ✓ Every URL mapped and checked |
| URL structure | ✗ Decided for the developers' convenience | ✓ Designed for crawling and authority |
| Schema | ✗ Not included | ✓ Moved over, validated and improved |
| SEO check of the staging site | ✗ Rarely done | ✓ 40-point sign-off before launch |
| Monitoring after launch | ✗ The project ends on launch day | ✓ 30 days of daily tracking against the baseline |
| Responsibility for rankings | ✗ "That's the SEO team's problem" | ✓ We own the ranking outcome |
Migrations we've seen through safely
A 16,000-product catalog moved with no ranking loss
A UK retailer migrating from Shopify to a custom headless platform. 16,000 product URLs were changing, the filtered navigation was being rebuilt and there was a new subdomain structure. We spent 3 months planning before a single file moved.
+2.1% organic traffic 30 days after launch, compared with the baseline before the move
16,000 URLs redirected with zero 404s on launch day
"We were terrified. Our organic channel does 60% of revenue. RR documented every single ranking before we touched anything — on day 30 we compared and rankings had actually improved slightly."
MK
Marcus K.
CEO, ecommerce, UK
Domain change and full rebrand with ranking preservation
A US SaaS company rebranding and moving to a new domain. The old domain had four years of authority behind it, and losing that was the main worry going in.
94% of rankings moved to the new domain within 45 days
+18% organic traffic at 90 days compared with the pre-move peak
"The rebrand was risky enough without worrying about SEO. RR made the SEO side invisible. We just focused on the launch, and the rankings took care of themselves."
SL
Sarah L.
Head of marketing, SaaS, US
Your migration could be next
Your case study
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Questions we're asked before every migration
Not if the migration is planned properly. Rankings are lost when redirects are missing, URLs change without being mapped, or internal links break. A pre-migration SEO audit and a redirect plan remove those risks. A well-run migration often improves rankings, because it's a chance to fix existing SEO problems at the same time.
Recovery usually takes 3 to 6 months, sometimes longer for competitive terms. Google has to re-crawl and re-evaluate your whole site after the fixes are made, and that takes time. It's far better to prevent the drop with a well-managed migration than to recover from it.
A redirect map lists every URL on your current site and exactly where it should point on the new one. Without it, Google loses the connection between your old pages and your new ones, and the rankings you built over years disappear. To Google, every URL that changes without a 301 redirect is a broken link.
Yes. Our Post-Migration Recovery service starts with a full crawl to find every missing redirect, broken internal link and indexing problem. Most migration damage can be reversed within 60 to 90 days with the right fixes in the right order. The sooner you start, the faster and more complete the recovery usually is.
Yes, a lot. Shopify's /collections/ URLs, Webflow's CMS export format and Magento's layered navigation each need specific knowledge. We've handled migrations on all the major platforms and know where each one trips people up. The platform matters from the first day of planning.
Developers move sites over correctly from a technical point of view, but they rarely understand what their decisions mean for SEO. They won't record your rankings before the move, check your redirect map for SEO gaps, fix your schema or watch your rankings for 30 days after launch. We do, and that's the difference between keeping your rankings and losing them.
Daily ranking tracking against the pre-migration baseline, Search Console error monitoring with same-day alerts, week-over-week traffic comparisons, indexing tracking, and a weekly report on what's moved, what's steady and what needs attention, if anything. If rankings move unexpectedly in the first 30 days, we catch it before it grows.
Tell us where you are in the process, and we'll tell you exactly what you need and what it costs. No obligation and no sales pitch, just a straight answer.