I've been building
SEO since before
most agencies existed.
I'm Rishi Asthana. I started RR Web Services in 2007, before Google Panda, before Penguin and long before AI search. After 18 years and 250+ campaigns, I've learned that the SEO that lasts through algorithm changes is the kind built on real authority. That's the only kind we do.
Why it works
- 18 years through every algorithm change
- Authority, never tricks
- Organic growth that keeps paying off
2007Founded, with 18+ years of SEO behind it
340+Campaigns delivered in 12 countries
4.9★Average client rating across 47 reviews
94%Clients who stay after the first year
- Semantic SEO
- AI search and brand authority
- Technical SEO
- White-label delivery
- 18+ years in SEO
- 250+ campaigns
- 4.9/5 on Upwork
How it started
- I got into SEO in 2007, when most businesses had never heard of it. I spent the first years learning what moved rankings. I learned it by building sites, running experiments and watching what Google rewarded and what it later penalized.
- That paid off. When Google launched Panda in 2011, clients who had taken shortcuts lost rankings overnight. Mine didn't. When Penguin went after manipulative links in 2012, the same thing happened, because I had been earning real links for real reasons. When Hummingbird moved search toward understanding meaning, I was already writing around topics instead of keywords. When E-E-A-T became the standard for quality, I was already building author authority into every engagement.
- It's held for 18 years. Every update has rewarded the same thing: the best answer to the questions people ask, written so search engines can understand it.
- Today I work mostly as the behind-the-scenes SEO team for digital, PR and branding agencies in the US, UK and Australia. I also work directly with businesses that treat SEO as an asset that grows. I lead every engagement myself, so you work with me, not a team you never meet.
- 2007: Founded RR Web Services. First clients in the US and India.
- 2011 to 2012: Panda and Penguin. No client was hit, because the work was built on authority.
- 2013 to 2016: Hummingbird and RankBrain. Moved fully to topic-based SEO.
- 2018 to 2022: The E-E-A-T years. Built author authority and brand credibility into every engagement.
- 2023 on: AI search. Building for citations in ChatGPT, Perplexity and Google's AI Overviews.
Principles we won't compromise on
Philosophy
Substance over shortcuts
We don't buy links, spin content or chase quick wins that reverse in 3 months. Every tactic we use is one we'd be happy to explain to a Google engineer.
Honesty
Honest about what SEO can and can't do
We'll tell you if your expectations aren't realistic, or if the competition is too tough for your current budget. We don't overpromise to win business.
Custom work
No templates and no packages
Bronze, silver and gold SEO packages exist to make billing easy, not to get results. Every engagement is built around your situation from the ground up.
Looking ahead
Optimizing for where search is heading
AI search is already changing how people find answers. We build for citations in ChatGPT, Perplexity and Google's AI Overviews as well as the regular results.
Partnership
One strategist, start to finish
You work directly with the person who built the strategy, not a project manager passing messages to a team you never meet.
Transparency
You own everything we build
Your content, your links, your reports. If you leave, you take all of it with you. We build assets for you, not a dependence on us.
Why clients choose us over larger agencies
- Senior people only. The same experienced strategist does your work from start to finish. Juniors don't take over after the pitch.
- Diagnosis before tactics. Every engagement starts with a full diagnosis, and there's no retainer without a clear plan.
- Ready for AI search. Topic-based SEO, brand authority and AI search work are part of every strategy at no extra charge.
- A low-risk start. The SEO Clarity report lets you see our work before you commit to a retainer. Most large agencies won't offer that.
- Real white label. Agencies get full delivery under their own brand, with no risk of client conflict and no mention of us.
- Senior people do the work: yes with us, usually not at large agencies
- A custom strategy for each client: yes with us, usually not at large agencies
- AI search built in: yes with us, usually not at large agencies
- A low-risk first product: yes with us, usually not at large agencies
- White label available: yes with us, sometimes at large agencies
- Month-to-month contracts: yes with us, usually not at large agencies
- Clear reporting: yes with us, it varies at large agencies
In their own words
RR has been our white-label SEO partner for three years. Our clients have never suspected they weren't dealing with our in-house team. The quality is consistently excellent and the reporting is always client-ready.
Rachel B.
Agency director, United Kingdom
Unlike every other SEO consultant we'd tried, the strategy actually made sense when explained. We understood what was being built and why. Eighteen months in, our organic traffic is up 340% and it's still growing.
Amir L.
Ecommerce founder, UAE
The Clarity report alone was worth more than the six-month retainer we'd paid a previous agency. Finally understood what was actually wrong with our site and what to prioritise.
James K.
SaaS founder, Australia
Based in India, working everywhere
United States
Agencies, SaaS, ecommerce
United Kingdom
Professional services, agencies
Australia
Small businesses, multi-location, SaaS
UAE
Ecommerce, hospitality, B2B
Singapore
Fintech, SaaS, startups
India
Startups, ecommerce, SaaS
18 years in,
and I still do the work myself.
and I still do the work myself.
I lead every engagement myself. Start with the SEO Clarity report and see how I think before you commit to anything.