One fixed price.
Everything else, scoped.

Because a price without a scope doesn't mean much. Quoting a monthly retainer before we understand your site, your competition and your goals would overcharge simple cases or undercharge complex ones. The Clarity audit gives us both a real basis: you know what's being done, and we know what it takes.

We strongly recommend it, but it isn't required. Over the years, engagements scoped from a proper audit have done much better than ones scoped from a conversation. Think of the $497 as the cost of getting the quote right.

Retainers start at $1,500 a month for a single-site small business. Multi-location, SaaS, ecommerce and competitive national campaigns usually run $2,500 to $5,000 a month. The price depends mostly on content volume, competition and how much we implement ourselves. We don't take work below $1,500 a month, because we can't do it properly for less. The Clarity report gives us a concrete basis for the scope, so your quote reflects what your site needs, not a package tier.

Yes. Give 30 days' notice to pause or cancel, with no penalties, and you keep everything we've delivered. We plan work ahead, so 30 days is fair to both sides.

For established retainer clients, yes: there's a discount if you prepay 6 months. It isn't available on a first engagement, because we both need to know the relationship works first.

We can start the Clarity report within 48 hours of getting your brief. A retainer usually takes 1 to 2 weeks from the scoping call to the first deliverables.