RR Web Services29 Schema Types

Schema Markup
Generator

Select any schema type, fill in your details, get ready-to-paste JSON-LD. Covers all major schema.org types for SEO, AEO, rich results and voice search.

BUSINESS & ENTITY
🏒
Local Business
NAP, hours, geo, service area
LocalBusiness
πŸ›οΈ
Organization
Brand entity, sameAs, logo
Organization
🌐
WebSite
Homepage + SiteLinksSearchBox
WebSite
πŸ‘€
Person
Author, founder, professional
Person
CONTENT & AEO
❓
FAQPage
Q&A pairs for AI citations
FAQPage
πŸ’¬
QAPage
Community Q&A format
QAPage
πŸ”Š
Speakable
Voice & AI readable sections
Speakable
πŸ“–
DefinedTerm
Glossary definitions
DefinedTerm
πŸ”—
BreadcrumbList
Navigation path
BreadcrumbList
ARTICLES & CONTENT
πŸ“„
Article
General article or page
Article
✍️
BlogPosting
Blog post with author & date
BlogPosting
πŸ“°
NewsArticle
News with publisher
NewsArticle
πŸ“‹
HowTo
Step-by-step instructions
HowTo
πŸŽ₯
VideoObject
Video with transcript
VideoObject
PRODUCTS & COMMERCE
πŸ›οΈ
Product
Product with price & reviews
Product
⭐
Review
Individual review
Review
🌟
AggregateRating
Star ratings summary
AggregateRating
πŸ’°
Offer
Pricing and availability
Offer
SERVICES & PROFESSIONAL
πŸ”§
Service
Service offering
Service
πŸ’Ό
ProfessionalService
Professional / agency
ProfessionalService
πŸ’»
SoftwareApplication
App or SaaS tool
SoftwareApp
EDUCATION & EVENTS
πŸŽ“
Course
Online or offline course
Course
πŸ“…
Event
Event with dates & location
Event
πŸ“‹
JobPosting
Job listing
JobPosting
LIFESTYLE & LOCAL
🍳
Recipe
Recipe with ingredients
Recipe
🍽️
Restaurant
Food service with menu
Restaurant
🏨
Hotel
Accommodation with amenities
Hotel
πŸ—ΊοΈ
TouristAttraction
Place to visit
TouristAttraction
πŸ₯
Physician
Medical professional
Physician
⬑
Select a schema type
Choose any schema type from the left panel to get started. Fill in the fields and click Generate to get your JSON-LD.
🏒 Local Business
For brick-and-mortar businesses, service area businesses, and any business with a physical presence. Helps with Google Maps and local search.
πŸ›οΈ Organization
Brand entity schema. Critical for knowledge graph inclusion and AI brand recognition. Add to every page via functions.php.
🌐 WebSite
Homepage schema with optional SiteLinksSearchBox. Helps Google show a search box in your brand SERP result.
πŸ‘€ Person
Author or professional schema. Use for founders, authors, consultants. Critical for E-E-A-T and AI author recognition.
❓ FAQPage
Highest-impact AEO schema. Q&A pairs appear in Google AI Overviews, voice search answers, and rich results. Add to any page with FAQ content.


πŸ’¬ QAPage
For community Q&A pages (forums, support, Stack Overflow style). Shows accepted answer in search results.
πŸ”Š Speakable
Marks which sections of your page AI systems and voice assistants should read aloud. Add to blog posts and key landing pages.
πŸ“– DefinedTerm
For glossary pages and definitions. Helps AI systems understand and cite your definitions for user queries.
πŸ”— BreadcrumbList
Shows the URL path in Google search results. Add to every page with a clear hierarchy.


πŸ“„ Article
General article schema for any page-type content. Use BlogPosting for blog posts, NewsArticle for news.
✍️ BlogPosting
For blog posts and editorial content. Includes Speakable cssSelector for AI citation eligibility.
πŸ“° NewsArticle
For news sites and media publishers. Eligible for Google News and Top Stories carousel.
πŸ“‹ HowTo
For step-by-step guides. Eligible for rich results showing numbered steps in Google. Also used by voice assistants for "how to" queries.


πŸŽ₯ VideoObject
For embedded videos. Makes your video eligible for Video rich results in Google Search and Google Images.
πŸ›οΈ Product
For ecommerce product pages. Shows price, availability, and star ratings in Google Shopping and product rich results.
⭐ Review
Individual review schema. Use on testimonial or review pages for star ratings in search results.
🌟 AggregateRating
Summary of all reviews. Shows star ratings directly in Google search results. Very high CTR impact.
πŸ’° Offer
Pricing schema for products and services. Add to pricing or service pages for rich results showing price.
πŸ”§ Service
For service pages. Helps AI understand what services you offer and appear in service-related queries.
πŸ’Ό ProfessionalService
For professional services like law firms, agencies, consultants. Combines LocalBusiness + Service signals.
πŸ’» SoftwareApplication
For apps and SaaS tools. Shows ratings and download info in Google search results.
πŸŽ“ Course
For online courses and educational content. Shows in Google's course rich results carousel.
πŸ“… Event
For events, webinars, conferences. Shows dates and location in Google Event rich results.
πŸ“‹ JobPosting
For job listings. Appears in Google for Jobs rich results β€” massive reach for hiring pages.
🍳 Recipe
For food recipes. Shows in Google recipe rich results with cook time, ratings, and calories.


🍽️ Restaurant
For food service businesses. Includes menu, cuisine type, and reservation info for Google Maps and rich results.
🏨 Hotel
For accommodation businesses. Includes amenities, check-in times, and star ratings for Google Hotels.
πŸ—ΊοΈ TouristAttraction
For places to visit β€” museums, landmarks, parks. Shows in Google Maps and travel search results.
πŸ₯ Physician
For medical professionals and clinics. Shows specialties and availability in Google Health knowledge panels.
JSON-LD Schema
Paste inside <head> or just before </body>
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