Is Your SEO Working? What to Track Each Month, and What to Ignore
Paying for SEO and can't tell if it works? Check non-branded clicks in Search Console and organic leads in GA4 each month,…
SEO ideas and strategy
Practical SEO advice
from 18 years of client work.
Practical SEO strategy, AI search guides and technical deep dives, written for the people doing the work, not the ones selling a course about it.
How Home Service Businesses Get Into Google’s Map Pack
Google picks map pack businesses on relevance, distance and prominence. Here's what a home service business can control in each, from its…
How Agencies Scale With White Label SEO Services
Most agencies don’t struggle to sell SEO. That part usually works. The pressure shows up later, when client volume increases and delivery…
The Real Reason High-Ticket SEO Fails (And How Top Businesses Fix It)
Most high-ticket businesses don’t struggle to get traffic. They struggle with what that traffic actually turns into. You’ll often see healthy numbers…
What we write about
Topics we cover in depth.
AEO and AI search
How to get cited in AI Overviews, optimize for ChatGPT and Perplexity, and build schema that AI tools understand.
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Technical SEO
Core Web Vitals, crawling, JavaScript SEO, site migrations and the technical fixes that move rankings.
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Local and multi-location
Map pack strategy, Google Business Profile, local schema, citations and content plans for businesses with many locations.
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SaaS and B2B SEO
Keyword strategy for the whole funnel, programmatic SEO, competitor alternative pages and tying organic traffic to pipeline for B2B.
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Agencies and white label
How to scale SEO delivery, run white-label work, report to clients and build an agency offering led by SEO.
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SEO Strategy
Topic authority, brand authority, content structure and building organic assets that keep growing.
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