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SEO ideas and strategy

Practical SEO advice
from 18 years of client work.

Practical SEO strategy, AI search guides and technical deep dives, written for the people doing the work, not the ones selling a course about it.

Location Pages That Rank: Websites for Multi-Location Businesses

SEO-Ready CMS· 5 Nov 2026 · 6 min read

Location Pages That Rank: Websites for Multi-Location Businesses

Six branches, one contact page? Here's what each location page needs, how to avoid doorway pages, and how our platform keeps every branch accurate.

2 articles in Case Studies

Case Studies · 6 min read

Traffic Recovery for Manya Group (Delhi) After a Major Google Update

When Manya Group, a well-known multi-location EdTech organization in Delhi, reached out, they were trying to understand a sudden and serious drop…

Rishi Asthana · 4 Dec 2025

Case Studies · 7 min read

How We Recovered 12 Months of Lost Luxury Resort Traffic in a Single Quarter

When Evolve Back, a luxury resort based in Coorg, Karnataka, came to us, their team had been watching organic visibility slip almost…

Rishi Asthana · 3 Dec 2025

What we write about

Topics we cover in depth.

AEO and AI search

How to get cited in AI Overviews, optimize for ChatGPT and Perplexity, and build schema that AI tools understand.

Core Web Vitals, crawling, JavaScript SEO, site migrations and the technical fixes that move rankings.

Local and multi-location

Map pack strategy, Google Business Profile, local schema, citations and content plans for businesses with many locations.

SaaS and B2B SEO

Keyword strategy for the whole funnel, programmatic SEO, competitor alternative pages and tying organic traffic to pipeline for B2B.

Agencies and white label

How to scale SEO delivery, run white-label work, report to clients and build an agency offering led by SEO.

Topic authority, brand authority, content structure and building organic assets that keep growing.