Does ChatGPT Recommend Your Business? How to Check and What to Fix
Customers now ask ChatGPT, Perplexity and Gemini who to hire. Here's how those assistants choose which businesses to name, how to check…
SEO ideas and strategy
Practical SEO advice
from 18 years of client work.
Practical SEO strategy, AI search guides and technical deep dives, written for the people doing the work, not the ones selling a course about it.
robots.txt for AI Crawlers: GPTBot, ClaudeBot, PerplexityBot and Google-Extended Explained
AI companies run separate bots for training, search and live fetches. Here's what each one does, which ones to allow so AI…
llms.txt: What It Is and Whether Your Site Needs One
Told you need an llms.txt to show up in AI search? Here's what the file is, who actually reads it today, and…
Scalable Search Architecture: The Future of SEO, AI Search and Digital Authority
SEO often follows a predictable pattern. Fix the technical issues, strengthen the important pages, publish useful content, and visibility grows. The model…
Google Ends FAQ Rich Results: What SEOs, AI Search, and Brands Should Do Now
Google has effectively ended FAQ rich results for most websites. Here’s what changed, why it happened, and what modern SEO teams should…
What Is Answer Engine Optimization (AEO)? The Complete 2026 Guide
Answer Engine Optimization (AEO) is the practice of structuring your content so that AI systems, including Google AI Overviews, ChatGPT, Perplexity, and…
AIO Writing: How to Create Human-First Content That Performs in AI Search
Artificial intelligence has rewritten how search works, how content surfaces, and how audiences discover brands. But it has also blurred one essential…
What we write about
Topics we cover in depth.
AEO and AI search
How to get cited in AI Overviews, optimize for ChatGPT and Perplexity, and build schema that AI tools understand.
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Technical SEO
Core Web Vitals, crawling, JavaScript SEO, site migrations and the technical fixes that move rankings.
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Local and multi-location
Map pack strategy, Google Business Profile, local schema, citations and content plans for businesses with many locations.
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SaaS and B2B SEO
Keyword strategy for the whole funnel, programmatic SEO, competitor alternative pages and tying organic traffic to pipeline for B2B.
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Agencies and white label
How to scale SEO delivery, run white-label work, report to clients and build an agency offering led by SEO.
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SEO Strategy
Topic authority, brand authority, content structure and building organic assets that keep growing.
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