Get more from the pages
you already have.
Most sites don’t need more content first. They need their own pages to stop competing with each other, and the pages sitting on page two to get finished. These free tools find both.
- Your export is read in your browser
- Results in seconds
Why good content stops growing
When traffic flattens on a site with plenty of content, it’s usually one of these.
Two pages chase the same search
Pages stuck just off page one
Titles that don’t earn the click
No plan for what comes next
The free tools for content and strategy
Start with the Content Refresh Planner. It reads your Search Console data and tells you which pages to work on first.
Also useful here: AEO Analyzer.
Work through it in this order
Export from Search Console
Download the last 3 months of searches and pages from the Performance report.Find the pages to work on
Upload it to the Content Refresh Planner. It ranks your pages by the clicks within reach and checks the top ones for what to change.Find the overlaps
Run the Content Cannibalization Checker. For each group it finds, keep the strongest page, then merge, redirect or rewrite the others.Then write what’s missing
Once your existing pages are sorted, new content fills real gaps instead of competing with what you have.
Read the guides
Pruning and refreshing content
Content architecture in 10 steps
Want it done for you?
A plan for your content takes a senior strategist a few days. This is how we do it.
SEO strategy sprint
SEO Clarity report
Strategy and foundation
Content strategy questions
It’s when 2 or more of your pages target the same search. Google has to choose between them, and it often ranks neither as well as it would rank one page that covers the topic fully.
Usually not. Merge the best parts into the stronger page and redirect the other one to it, so you keep its links and history. Delete only pages with no traffic, no links and nothing worth keeping.
The file doesn’t. The GSC Data Interpreter reads the export in your browser. If you unlock the full plan with your email, only the totals (clicks, views and the like) are sent with it.
3 months is enough for most sites. With only a few hundred clicks a month the patterns are thinner, but the list of pages close to page one is still useful.
Paste your page addresses or titles and see which ones chase the same searches.